Turning data into insight
In its raw format, data can only tell you so much. For insight you can act on, you need to analyse that data.
At Marketing Means, we deliver high quality analysis, reporting and presenting. Whether you’ve commissioned us to carry out your research, or you’re providing us with your own data, we can prepare it in a number of different ways to offer maximum insight:
- Tables. As the first stage of analysis, we can produce tables (or ‘cross-tabs’) of results. We’ll also help you decide how to categorise your responses. This could be according to standard demographics such as age and gender, or factors more specific to your survey.
- Full final reports. Our reports typically include an executive summary, a commentary on key results, and can offer a more detailed analysis. This might be a correlation analysis between different survey variables, for example.
- Presentations. Our researchers are experienced presenters. They’re happy to create an engaging and informative presentation that showcases your insight to your audience.
Do you want to do the analysis yourself? We can also just clean the data and give it to you in a format of your choice, typically Excel or SPSS.
Discover more
To learn more about our analysis and interpretation services, contact us on 01364 654485 or email info@marketingmeans.co.uk.