Opinion Research

Interpreting the voice of the people

Opinion polls can provide a valuable snapshot of public thinking about an issue at a certain time. But to gain unbiased insight, it’s vital you construct, carry out and analyse your poll carefully.

How you phrase and order your questions, for instance, can have a marked effect on poll results. The demographics of your respondents can also shape the outcome. And topical issues in the news can heavily influence what people are likely to say.

Marketing Means: an independent service

At Marketing Means, we know how to conduct independent, impartial polls that give reliable insight into public opinion.

Our polls are:

• Trusted by high profile organisations. We’ve delivered our services to planning agencies, national and regional political parties, and to media organisations like the BBC.
• Carefully designed. We use a mix of telephone surveys from our own call centre (often using random digit dialling or other representative population sampling techniques) and online surveys to achieve the best possible sample of the population under study.
• Proven to be accurate. In the 2010 election campaign series in the Independent on Sunday, we consistently predicted that the Conservative Party would fall short of an overall majority in the House of Commons.

Discover more

If you’re interested in our opinion research services, contact us on 01364 654485 or email us directly